Q: Do you ask (and / or do you advise your students to ask) for a release or clearance from the client’s vet before working with an animal? Do you need veterinary consent? We have received the question about veterinary consent from many readers, along with the related subject: how do you get referrals from […]
How To Start A Blog Part V: How To Install WordPress and Activate Your Theme
We have come to part five in this tutorial series on how to start a blog. Today, we’ll talk about installing WordPress and activating your theme, the final steps needed to get your self-hosted blog up and running. So far, we have gone over: the pros and cons of free vs. paid blogs how to […]
How To Start A Blog Part VI: Pages – What To Include, How To Publish
This is part 6 in our series on how to start a blog. As I’ve mentioned before, having an internet presence is a must these days if you run a business. It can be a blog, a website, or a blog set up as a website, and it doesn’t have to be elaborate or have […]
13 Questions To Ask Yourself About Your Business And Brand
Your brand is not your logo. Your brand is the message you send about your business. It is the way you communicate that message to your clients. Not sure if your brand is sending a clear message? The right message? A consistent message? Do you need to do some rebranding? Ask yourself the following questions… […]
Business Monday: Affordable Health Insurance for Massage Practitioners
As daunting as starting a business can be in the beginning, one of the most anxious times is when you are getting enough clients to consider leaving the employment that is paying the bills. One reason thousands of people stick with their full time jobs to the detriment of their business is the health insurance […]
Business Monday: Marketing Strategy: Build Relationships
Don’t miss out on this fantastic marketing strategy! As business builders we tend to avoid interacting with the competition; they are the competition after all. You want to keep your clients, your products, and your strategies to yourself! We tend to ignore most of what other businesses are doing; we have enough to do on […]
How To Start A Blog Part VII: Posts, Categories and Keywords
Today’s post in the “How to start a Blog” series covers how to publish posts and how to use categories and keywords. If you’re just joining this series now and want to catch up, this is what we have covered so far: the pros and cons of free vs. paid blogs how to set […]
Business Monday: What Is A Target Market and How Do You Define Your Ideal Customer?
You’ve been leaving brochures in stores, put an ad in the local paper, volunteered to do massage at your favorite animal shelter, set up a booth at a rescue event, but you are still struggling to get customers. Where are they? Why aren’t people calling? Take a look at your marketing strategy: the problem might […]
Business Monday: How Do I Figure Out If There Is A Market For My Business?
We get a lot of questions on how to figure out if there is a market for the modality you want to learn so you can be sure that you will have paying customers after you graduate. Marketing and market research is a huge part of any business, and one that many struggle with, and […]
Business Monday: Animal Massage Laws and Practitioner Liability Insurance in Ontario, Canada
Thank you all who have been sending in lots of questions for the Business Monday series – we love hearing them. Keep them coming! We recently received a great question from an equine massage practitioner about animal massage laws in Ontario, Canada. I didn’t know the answer to her question, so I reached out to Lyndsey Deutsch, […]