Cattie: this is a guest post by Megan Ayrault, who is an animal bodywork practitioner and teacher. Megan has been practicing for over 15 years, and recently started a mentorship program for other practitioners. The program is only open for new members during certain times of the year, and right now, registration is open until […]
Animal Massage Legislation Update
Over the decades, the regulatory picture surrounding animal massage in the United States has been a bit like an etch-a-sketch, constantly shifting and frequently unclear. Individual states generally associate animal massage either with veterinary care or human massage, neither of which truly provides a satisfactory legislative definition for either consumer or practitioner. The precarious nature […]
How Offering Acupressure And Other Alternative Modalities Can Benefit Your Animal Clinic As Well As Your Patients
A growing number of clients are requesting alternative therapies for their pets, and more veterinarians are realizing that an animal clinic offering multiple approaches is not only benefiting the animals – it is also a natural way to grow their business. As a result, our role as Certified Veterinary Technicians (CVTs) is becoming increasingly important. […]
Q&A: Testimonials and Word of Mouth Marketing
Testimonials and word of mouth is huge when it comes to selling anything or getting new clients. Many studies have shown that social proof is the biggest influence when people make a decision whether to buy a product or service or not. A recent survey on online reviews by Bright Local found that: 88% of […]
Three Steps To Fix A Bland Brand
Is your brand on point? There are a number of reasons why building a biz is hard work. One of them is that we have to walk such a fine line sometimes… We need our businesses to look, feel and sound professional, but we also need them to have some personality, to be unique and […]
Q&A: How To Get Referrals from Veterinarians
Q: How can practitioners of alternative therapies get referrals from veterinarians? What can someone just starting out do to develop a relationship with a veterinarian (that will hopefully lead to referrals)? Building relationships and collaboration are important parts of any successful business, and when your business is complementary animal health, building those relationships with veterinarians […]
How To Start A Blog Part I: WordPress.com vs. WordPress.org
These days, when you own a business, you pretty much have to have a presence on the internet. It’s usually the first place people turn to when looking for products and services, and marketing surveys constantly list blogs as one of the best tools for generating sales leads. To those of us who are not […]
How To Start A Blog Part II: Set Up A Free Blog At WordPress.com
Today I’ll walk you through how to set up a free blog at WordPress.com. There are other free blogging platforms out there, but I prefer WordPress. It’s super easy to set up and use, and since it’s free, you can try it and see what you think. Having said that, and even though I do have this […]
How To Start A Blog Part III: Domain Names and Web Hosting
This post is the first in the series that takes you through all the steps of setting up you own blog, and we start with the basics: getting your own domain name and setting up web hosting. So if you’re new to blogging and want to get your own blog up and running today, you’re […]
How To Start A Blog Part IV: Selecting a Theme
Once you have your domain name and web hosting all set up, it’s time to find a theme. Theme shopping is one of my favorite parts of setting up a new blog! A theme, also called a template, provides the basic layout and functions of your site. There are thousands of free themes available on […]