You’ve been leaving brochures in stores, put an ad in the local paper, volunteered to do massage at your favorite animal shelter, set up a booth at a rescue event, but you are still struggling to get customers. Where are they? Why aren’t people calling? Take a look at your marketing strategy: the problem might […]
Business Monday: How Do I Figure Out If There Is A Market For My Business?
We get a lot of questions on how to figure out if there is a market for the modality you want to learn so you can be sure that you will have paying customers after you graduate. Marketing and market research is a huge part of any business, and one that many struggle with, and […]
Starting An Animal Massage Business
I received a question about starting a massage business from a reader the other day, and as I was typing away answering it, it occurred to me that perhaps others could benefit from reading this as well. Patricia graciously allowed me to post her question and my answer, so here it is: Q: Everyone tells me […]