Today’s post is a reader question about horse hooves: Q: What is the healthiest way to take care of horse hooves? And is there any benefit to have your horse go barefoot for any length of time? If so, when? Lola Michelin, Northwest School of Animal Massage: For many years, this was my weakest area […]
Q&A: How To Get Rid of Fleas
Our experts answer a question about fleas from one of our readers: Q: Is there any way to get rid of cat fleas without using chemicals? Lola Michelin, Northwest School of Animal Massage: Yes, although it takes commitment and diligence and even then, results vary. Anywhere the cat spends time has to be heat cleaned […]
Q&A: Testimonials and Word of Mouth Marketing
Testimonials and word of mouth is huge when it comes to selling anything or getting new clients. Many studies have shown that social proof is the biggest influence when people make a decision whether to buy a product or service or not. A recent survey on online reviews by Bright Local found that: 88% of […]
Q&A: How To Get Referrals from Veterinarians
Q: How can practitioners of alternative therapies get referrals from veterinarians? What can someone just starting out do to develop a relationship with a veterinarian (that will hopefully lead to referrals)? Building relationships and collaboration are important parts of any successful business, and when your business is complementary animal health, building those relationships with veterinarians […]