Marketing is something many of us struggle with, and it’s easy to get stuck when trying to come up with new ways to market your business. But there are many different approaches you can take, and it doesn’t have to cost a fortune. I talked about some ideas to get the word out in my “10 Ideas For Marketing Your Animal Massage Business” post, and below are a few more options for how to let people know about you and what you have to offer:
1. If you hear about a “grand opening” of a pet-related business in your area, contact them and ask if they would be interested in having you give a short talk, quick demonstration, or provide massage at the event. It doesn’t have to be full-fledged massages; you can do mini-massages for a small fee so that people can let their pets try it. Even if the business is not interested, make sure you attend the event and network (bring your business cards!).
2. Don’t overlook the importance of internet marketing. Promote your blog or website through social media, with a newsletter, by commenting on other sites (but make sure they are genuine comments, not just “nice post, thanks” in order to get a link), etc.
3. Ask “human” massage therapists in your area if you may display your business cards or other promo materials in their waiting room. Their clients are already aware of the many benefits of massage and are likely to be interested in massage for their pets as well.
4. Agility trials and competitions. Contact agility clubs in your area and ask if they have any upcoming events where you might be allowed to put up a tent and offer massage. These athletes can benefit greatly from both pre- and post-competition massage (see Who Needs Animal Massage?). Check out the United States Dog Agility Association or the North American Dog Agility Council for upcoming events.
5. Set up Google alerts so that you get regular updates on what’s going on in your field. You never know what might spark a new idea and it’s always good to know what other people are doing.
6. Tell everyone you meet what you do (and always carry your business cards with you). Even if you’re just in line at the post office and the person in front of you strikes up a conversation, you never know what that might lead to. See everything as a marketing opportunity.
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