We get a lot of questions on how to figure out if there is a market for the modality you want to learn so you can be sure that you will have paying customers after you graduate. Marketing and market research is a huge part of any business, and one that many struggle with, and we are going to focus several of the upcoming Business Monday posts on this subject. Is there a particular part of marketing you have questions about or find challenging? Let us know!
It is not only a smart move, it is a necessity to research your potential future customers before you start any new business venture; study after study has shown that the “build it and they will come” approach rarely works, and many new businesses have to call it quits because they focus more on their products than their potential customers.
Having said that, don’t let fear or not knowing what to do paralyze you – just make sure you are diligent in doing your research, and prepare be flexible with both your business idea and marketing efforts.
In this first marketing post, I reached out to several of our experts to get their responses to one question in particular that we received: